Whatever you’re into, when you’re passionate about it, you go all in. Something Lexus could identify with after toiling over one of their own passions, the Lexus IS sport sedan.
For added authenticity, instead of casting actors we we used real-life social enthusiasts across TV, Social and Print.
TV
Social
Drafting off the TV work, we created a comprehensive Paid Social campaign that was hyper-targeted with different influencers reaching different sub-cultures, and different messaging. Here are three of the many, many, many videos we made.
