Levi’s | The Floor Is Yours

There are those who watch things happen, and those who make things happen. This campaign celebrated the latter.

FUN FACT: The launch film featured an unreleased track from Grammy-winning artist Kaytranada, which was originally intended to be followed by an open casting call on social where people could audition to be in the official music video. But an unexpected issue with the record label prevented the music video from ever being produced. Thanks a lot, record label.