Levi’s | The Floor Is Yours

There are those who watch things happen, and those who make things happen. This campaign celebrated the latter.

FUN FACT: The launch film featured an unreleased track from Grammy-winning artist Kaytranada, which was intended to be followed up with an open casting call on social inviting people to share their own dance moves as an audition to be in the official music video for the new track. Unfortunately an unexpected issue with the record label prevented the music video from ever being produced.