Levi’s | The Floor Is Yours

There are those who watch things happen, and those who make things happen. This campaign celebrated the latter.

First was the launch film featuring an unreleased track from Grammy-winning artist Kaytranada. Then the plan was an open casting call on social inviting people to share their own dance moves as an audition to be in the official music video for the new track. (Unfortunately an unexpected issue with the record label prevented us from ever producing said music video.)